Our Stack — Tools & Technology
A growing library of
How we think differently.
Six AI models, each chosen for what it does best
Claude
PrimaryOur primary reasoning engine for complex strategy and code.
- Architecture planning
- Code generation
- Content strategy
Gemini
PrimaryMultimodal powerhouse for visual and generative tasks.
- Image generation
- Visual analysis
- Multimodal prompts
ChatGPT
PrimaryThe Swiss Army knife — reliable across every task type.
- Research synthesis
- Draft iteration
- Data analysis
Grok
Live data and real-time context when timing matters.
- Trend monitoring
- Real-time research
- News analysis
Fireflies.ai
Turns every meeting into searchable, actionable data.
- Meeting transcription
- Action item extraction
- Call analytics
Cursor AI
AI-native editor that writes and refactors production code.
- Code completion
- Refactoring
- Debugging assistance
What we ship.
ential-website
The marketing site you're looking at. React, Vite, and Tailwind with 2,000+ automated tests.
marketing-hub
CRM and marketing automation platform built for our own client management workflow.
proposal-engine
AI-powered proposal generator that creates custom client deliverables in minutes.
claude-skills
Collection of 50+ Claude Code skills for development, design, copywriting, and SEO.
automation-templates
Reusable Make.com and N8N workflow templates for common marketing automation patterns.
roi-calculator
Interactive ROI calculator that shows potential savings from marketing automation.
Our own products.
Tools we built because nothing else did exactly what we needed
Marketing Hub
LiveOur own CRM and marketing automation platform. Manages client relationships, campaigns, and reporting in one place.
- Client pipeline management
- Campaign tracking
- Automated reporting
Proposal Generator
LiveAI-powered system that creates bespoke client proposals from discovery call transcripts and brief templates.
- Transcript analysis
- Custom deliverable scoping
- Brand-compliant PDFs
ROI Calculator
LiveInteractive tool that models potential savings from automation — used in sales conversations and on the website.
- Custom industry benchmarks
- PDF export
- Shareable links
Skills Engine
BetaFramework for creating, versioning, and chaining Claude Code skills across the team.
- Skill dependency chains
- Auto-validation
- Team-wide sync
