Our Stack

The Tools We Actually Use

Every tool earns its place. Here is the full stack that powers Ential's work, our clients' systems, and our own internal products.

22
tools in the stack
6
AI models
6
repositories
Intelligence layer

Six AI Models, Each Chosen for What It Does Best

Claude

Claude

Primary
Anthropic
Reasoning

Our primary reasoning engine for complex strategy and code.

  • Architecture planning
  • Code generation
  • Content strategy
Gemini

Gemini

Primary
Google
Vision & Image

Multimodal powerhouse for visual and generative tasks.

  • Image generation
  • Visual analysis
  • Multimodal prompts
ChatGPT

ChatGPT

Primary
OpenAI
Versatility

The Swiss Army knife: reliable across every task type.

  • Research synthesis
  • Draft iteration
  • Data analysis
Grok

Grok

xAI
Real-time

Live data and real-time context when timing matters.

  • Trend monitoring
  • Real-time research
  • News analysis
Fireflies.ai

Fireflies.ai

Fireflies
Audio Intelligence

Turns every meeting into searchable, actionable data.

  • Meeting transcription
  • Action item extraction
  • Call analytics
Cursor AI

Cursor AI

Anysphere
Code Generation

AI-native editor that writes and refactors production code.

  • Code completion
  • Refactoring
  • Debugging assistance
Full stack

Everything We Rely On

AI & Language Models5
Claude
Claude
Primary AI assistant for complex reasoning and code
Core
Gemini
Gemini
Multimodal AI for image and text tasks
Core
ChatGPT
ChatGPT
Versatile AI for diverse tasks
Fireflies.ai
Fireflies.ai
AI meeting transcription and notes
Grok
Grok
Real-time AI with live data access
Development4
Cursor
Cursor
AI-powered code editor
Core
GitHub
GitHub
Code hosting and version control
Core
Vercel
Vercel
Frontend deployment and hosting
Core
Railway
Railway
Backend infrastructure and databases
Communication3
Slack
Slack
Team messaging and collaboration
Core
WhatsApp
WhatsApp
Client communication
Zoom
Zoom
Video meetings
Productivity4
ClickUp
ClickUp
Project management and tasks
Core
Wispr Flow
Wispr Flow
Voice-to-text dictation
Rize
Rize
Time tracking and focus
Google Workspace
Google Workspace
Email, docs, and calendar
Creative1
CapCut
CapCut
Video editing
Finance & Operations4
Ential Marketing Hub
Ential Marketing Hub
CRM and marketing automation
Core
Revolut Business
Revolut Business
Banking and expenses
Stripe
Stripe
Payment processing
Xero
Xero
Accounting and invoicing
Security1
Proton Pass
Proton Pass
Password management

What We Ship

ential-website

The marketing site you're looking at. React, Vite, and Tailwind in front of 180 API routes.

180 API routes
TypeScript
reactvitetailwind

marketing-hub

CRM and marketing automation platform built for our own client management workflow.

Internal CRM
TypeScript
next.jsprismaautomation

proposal-engine

AI-powered proposal generator that creates custom client deliverables in minutes.

AI-powered
Python
aiautomationpdf-generation

claude-skills

Collection of 50+ Claude Code skills for development, design, copywriting, and SEO.

50+ skills
Markdown
claudeai-toolsdeveloper-experience

automation-templates

Reusable Make.com and N8N workflow templates for common marketing automation patterns.

30+ templates
JSON
maken8nautomation

roi-calculator

Interactive ROI calculator that shows potential savings from marketing automation.

Client-facing
TypeScript
reactcalculatormarketing
Built in-house

Our Own Products

Tools we built because nothing else did exactly what we needed.

Marketing Hub

Live

Our own CRM and marketing automation platform. Manages client relationships, campaigns, and reporting in one place.

  • Client pipeline management
  • Campaign tracking
  • Automated reporting
Next.jsPrismaPostgreSQLVercel

Proposal Generator

Live

AI-powered system that creates bespoke client proposals from discovery call transcripts and brief templates.

  • Transcript analysis
  • Custom deliverable scoping
  • Brand-compliant PDFs
PythonClaude APIReactPDF generation

ROI Calculator

Live

Interactive tool that models potential savings from automation, used in sales conversations and on the website.

  • Custom industry benchmarks
  • PDF export
  • Shareable links
ReactTypeScriptTailwind

Skills Engine

Beta

Framework for creating, versioning, and chaining Claude Code skills across the team.

  • Skill dependency chains
  • Auto-validation
  • Team-wide sync
MarkdownClaude CodeGit

Work with us

Want These Systems Working for You?

We build the same AI and automation infrastructure in our clients' businesses. Start with an audit to see exactly where the wins are.

Every Tool Earns
Its Place

Questions about our stack, or want to know what tools would suit your business? Let's talk.