Privacy Policy

Ential Pty Ltd ("Ential," "we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and use our services.

Legal Name: Ential Pty Ltd

ABN: 30 408 729 275

We collect the following types of personal data from our users:

• Name
• Email address
• Phone number

We do not collect sensitive personal data on our website. Sensitive data is only collected when signing contracts with clients.

We collect personal data through the following methods:

• Website forms
• Cookies
• Analytics tools, including Google Analytics, Meta, Pinterest, and LinkedIn

We use the collected personal data for the following purposes:

• Providing services
• Marketing
• Customer support

We do not share personal data with any third parties.

We protect personal data by using trusted, encrypted services to ensure its security.

We retain personal data for a period of 6 months.

Users have the following rights regarding their personal data:

• They can request their data to be removed
• They can request not to be contacted

We obtain consent from users for data collection and usage through website forms and opt-ins. Anonymous visit analytics run without a separate prompt, as described in section 11.

We use personal data for marketing purposes. Users can opt-out of such communications by emailing support@ential.com and requesting their data to be deleted.

We use cookies and third-party trackers on our website to enhance user experience and gather analytical data.

We also measure visits to our public pages with our own analytics. It starts when a page loads and stores a random visitor ID in a first-party cookie (ential_vid) that lasts 90 days from your last visit. It records the pages you view, the site that referred you, your IP address and the approximate location (country and city) it maps to. We use these to estimate which company a visit comes from and where our visitors are. Visits stay anonymous unless you send us a form, and anonymous visit records are deleted after 90 days. If you send us a form, we link your visits from the previous 90 days, and your IP address, to the details you provided.

We do not track visitors whose browser sends a Do Not Track or Global Privacy Control signal. To opt out, turn on either setting in your browser.

For any inquiries or issues related to privacy, users can contact us at: support@ential.com

While we strive to comply with relevant privacy laws, we are not currently subject to specific legal or regulatory requirements such as GDPR or CCPA.