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The AI Plays We Charge Clients for, Free in Your Inbox

One play every fortnight, pulled straight from live client engagements: the framework, the build, and the numbers. Read it in five minutes. Run it the same week.

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The playbooks come from work with

Inside every issue

Five Minutes, Accounted For

Four sections. No news roundups, no hot takes, no filler.

2 min

The play

One AI system from a real client engagement — what it does, who it fits, and the decision framework behind it.

1 min

The build

The exact stack and the order to wire it together. Steps you can hand straight to your ops person.

1 min

The numbers

What it cost, what it saved, and the trade-offs we would flag before you copy it.

1 min

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Pick a play. This is exactly what lands in your inbox every second Tuesday.

Inbox · Workflow

Ryan from Workflow <ryan@ential.com>

9:04 AM

to me

The AI audit framework we use with every new client

Ryan Drake

Founder, Ential · Brisbane

Who writes this

Written by an Operator, Not a Content Team

I spend my weeks building AI systems inside businesses doing $1M–$50M in revenue — marketing, sales, and operations. Workflow is where the best of that work gets written down.

No recycled ChatGPT tips, no news roundups. If a play didn't survive contact with a real business, it doesn't make the issue.

Every play tested on paying client work first
35 five-star Google reviews from owners and operators
Systems shipped for brands you saw in the marquee above

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Social proof

From Owners Who've Run the Plays

Verbatim, from our five-star Google reviews.

Automated a process that eats 5 to 10 hours a week

“He focused on the actual problems I was dealing with and, by the end of the day, had helped me automate a process that typically eats 5 to 10 hours a week.”

Chris Chan

Exercise Scientist

Changed the way I think about AI

“I walked away with a bunch of practical stuff I can use straight away, and a much clearer way of thinking about where AI fits in.”

Addison Forbes

Founder of Paidfunnels.com & Meta Ads Expert

Custom AI applications we now use with clients

“Ryan is a master of sales, marketing and automation. He helped us understand how to leverage AI to supercharge our business efficiency and create some custom applications that we can now use with clients.”