Get Your Team Fluent in Claude
Your team is already using Claude — probably a sliver of it, and not always safely. We get them genuinely fluent: the right model for each job, safe habits with company data, and real output from the plan you already pay for.
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Your Team Is Already Using Claude. The Question Is Whether They're Using It Well
AI showed up in your business whether you rolled it out or not. Untrained, it quietly leaks data, wastes the licences you pay for, and plateaus. Trained, it compounds.
Shadow AI Is Already Here
Your team is pasting work into whatever Claude tab they found. Training swaps that guesswork for safe, agreed ways of handling company data.
You're Paying for Seats Nobody Really Uses
Most licences sit at a fraction of their value. Training turns spend you've already committed into output you can point to.
The Wrong Model for the Job
Reaching for the wrong model burns time and money on every task. Your team learns which one fits, and when.
The Gap Widens Every Week
Trained teams ship knowledge work in hours, not days. Every month you wait, that lead gets harder to close.
What's in Claude Right Now
We won't just list features. Your team learns which ones move real work forward in Claude — and how to use each one well, safely, and without wasting spend.
The latest models
Which model for which job, and why it matters
Opus, Sonnet & Haiku
The Claude model families and when to reach for each
Extended thinking
Deeper reasoning for the genuinely hard problems
Safe use at work
Privacy, data handling and sensible guardrails
The desktop app & Cowork
Where the real work happens
The Claude desktop app
Working beside your files, apps and accounts
Cowork
Claude as a digital teammate with a role and memory, not a chatbot
Voice & Chrome
Claude in the browser and hands-free, where the work is
Building on Claude
Turning Claude into your team's own tools
Projects
Custom instructions plus a shared knowledge base
Artifacts
Generate and iterate on docs, apps and dashboards live
Custom Styles
Your brand and writing voice in every reply
Skills
Reusable, packaged capabilities the whole team can call
Agents & connections
Work that keeps moving on its own
Claude Code
Agentic work on real files, repos and systems
Connectors & MCP
Wire Claude into your live tools and data
Research
Multi-step research with cited, structured output
Not a fixed curriculum — we identify what matters for your team and train on exactly that. Tell us your tools and we'll tailor the training.
Trained Teams Do Three Things Differently
It isn't about knowing every feature. It's about using the right one, safely, and getting your money's worth.
The Right Tool for the Job
They stop defaulting to one habit and match the model and feature to the task — faster knowledge work, far less trial and error.
Secure by Default
Clear, agreed guardrails for what goes in and what stays out, so moving fast never means exposing the business.
More Output, Not More Spend
They get more from the Claude licences you already pay for, and know where the spend actually earns its keep.
Real Output, Not Notes
Your team walks away with things already set up and working — not a folder of slides they'll never open again.
A Prompt Library That Holds
The exact moves and templates that worked in the room, saved and reusable.
A Shared Team Project
Custom instructions and a knowledge base your whole team draws from.
On-brand Assets on Demand
Docs, pages and creative generated from a brief using Artifacts and Custom Styles.
Your Stack Connected
Connectors and MCP wiring Claude into the tools your team already lives in.
A First Skill, Packaged
A reusable capability the team can call, so good work stops being one-off.
Confidence with the Models
Your team knows which model to reach for and when — no more guessing.
Bring Claude to Your Team
Private onsite for your team, or a group workshop. We tailor the training to your tools and your work.
What we tailor to your team
- Your team's real workflows and tools, not generic Claude demos
- Examples and exercises drawn from your industry
- A prompt cheat sheet and reusable setups your team keeps
- A follow-up plan so the habits stick after we leave
Onsite across all major Australian cities, or live online. We come back within 24 hours with a tailored plan.
Training Business Owners Since 2019
Real days, real businesses, real systems built in the room. Here's what it looks like.
We've Trained 500+ Business Owners in AI
Ential is an AI systems studio. We've worked across real estate, e-commerce, trades, finance, hospitality and agencies, and we put that whole playbook in the room with you.
Ryan Drake
Founder, Ential
Has run AI workshops for 500+ business owners across Australia. Spends the day building on your business, not slides.
Don't Take Our Word for It
Implemented what I learned that weekend, saving hours of time
"I recently did the 'Claude in a Day' Adelaide Workshop with Ryan Drake. AI/Claude was a skill I was wanting to learn this year, and I knew I'd learn it so much faster with the help of someone like Ryan who is a whizz with AI and systems. What I loved about this workshop was working in a small intimate group, where we could be engaged, try things as we learned. There was so much to take in, but it opened my mind to all the possibilities on how to use Claude to make my life and business so much simpler. On the weekend after the training - I spent hours in my office implementing what I'd learned - saving me HOURS of time in the future! 10/10 recommend this training and working with Ryan. He's such a genuine guy, and a great teacher."
Daniel MarshallFinancial Coach & FacilitatorBlown away by how much we learnt in just a day
"Our team recently undertook a full-day intensive with Ryan and were blown away by how much we learnt in just a day. It already feels like I'm finding ways to create the software that didn't exist for our agency. Highly recommend!"
Sam SidneyFounder, Milkbar DigitalWalked out genuinely blown away by how much is actually possible
"I did the Claude in a Day workshop last week and walked out genuinely blown away by how much is actually possible. Ryan breaks everything down so clearly. I didn't think I could use a coding app until I went through this training, now I know how to use Claude and Claude Code efficiently across my life and my business. Honestly, every individual, every business, and every team should do a session with him. If you want to truly unlock what AI can do for you, Ryan is your guy. Highly recommend."
Sarah JeavonsModel, Actress & Winner of SAS AustraliaChanged the way I think about AI
"I did a six and a half hour AI deep dive with Ryan last week, and honestly it's changed the way I think about using AI in my business. He showed me frameworks and little tactics I hadn't seen anywhere else, but the thing that really stuck with me was how patient he was. No question felt too small, he never rushed, and you could tell he actually cared about me understanding why something worked, not just how to do it. I walked away with a bunch of practical stuff I can use straight away, and a much clearer way of thinking about where AI fits in. If you're a business owner trying to get serious about AI, I can't recommend Ryan enough."
Addison ForbesFounder of Paidfunnels.com & Meta Ads ExpertAutomated a process that eats 5 to 10 hours a week
"Ryan's workshop was genuinely useful. No fluff, no theory for theory's sake. He focused on the actual problems I was dealing with and, by the end of the day, had helped me automate a process that typically eats 5 to 10 hours a week. Beyond the practical wins, his ability to cut through the current AI hype and identify what's actually worth your time is just as valuable."
Chris ChanExercise ScientistA system I can rely on daily
"Ryan was incredibly helpful in setting up AI in a way that actually works for real life. He took the time to understand both my personal and professional needs and tailored the setup so it genuinely streamlined how I think, plan, and work. The result has been more clarity, better organisation, and a system I can rely on daily rather than another tool that gets ignored. Ryan explains things clearly, without jargon, and makes the whole process feel practical and empowering. Highly recommend if you want to use AI properly, not just experiment with it."
Sammi CulhaneMotherGot Questions?
Give Your Team a Head Start
We turn curious into capable, fast. Tell us your team and your tools, and we'll tailor the training around the work that matters most.