# The Tools We Actually Use

> The tools, apps, and platforms we use daily to build AI automation systems. From Claude and Cursor to Stripe.

Canonical page (authoritative, may be newer than this text): https://www.ential.com/stack

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Our Stack
Every tool earns its place. Here is the full stack that powers Ential's work, our clients' systems, and our own internal products.
22
TOOLS IN THE STACK
6
AI MODELS
6
REPOSITORIES
INTELLIGENCE LAYER

## Six AI Models, Each Chosen for What It Does Best

### Claude

PRIMARY
Anthropic
REASONING
Our primary reasoning engine for complex strategy and code.
Architecture planning
Code generation
Content strategy

### Gemini

PRIMARY
Google
VISION & IMAGE
Multimodal powerhouse for visual and generative tasks.
Image generation
Visual analysis
Multimodal prompts

### ChatGPT

PRIMARY
OpenAI
VERSATILITY
The Swiss Army knife: reliable across every task type.
Research synthesis
Draft iteration
Data analysis

### Grok

xAI
REAL-TIME
Live data and real-time context when timing matters.
Trend monitoring
Real-time research
News analysis

### Fireflies.ai

Fireflies
AUDIO INTELLIGENCE
Turns every meeting into searchable, actionable data.
Meeting transcription
Action item extraction
Call analytics

### Cursor AI

Anysphere
CODE GENERATION
AI-native editor that writes and refactors production code.
Code completion
Refactoring
Debugging assistance
FULL STACK

## Everything We Rely On

AI & LANGUAGE MODELS
5
[ClaudePrimary AI assistant for complex reasoning and codeCore](https://claude.ai)
[GeminiMultimodal AI for image and text tasksCore](https://gemini.google.com)
[ChatGPTVersatile AI for diverse tasks](https://chatgpt.com)
[Fireflies.aiAI meeting transcription and notes](https://fireflies.ai)
[GrokReal-time AI with live data access](https://x.ai)
DEVELOPMENT
4
[CursorAI-powered code editorCore](https://cursor.com)
[GitHubCode hosting and version controlCore](https://github.com)
[VercelFrontend deployment and hostingCore](https://vercel.com)
[RailwayBackend infrastructure and databases](https://railway.app)
COMMUNICATION
3
[SlackTeam messaging and collaborationCore](https://slack.com)
[WhatsAppClient communication](https://whatsapp.com)
[ZoomVideo meetings](https://zoom.us)
PRODUCTIVITY
4
[ClickUpProject management and tasksCore](https://clickup.com)
[Wispr FlowVoice-to-text dictation](https://wispr.ai)
[RizeTime tracking and focus](https://rize.io)
[Google WorkspaceEmail, docs, and calendar](https://workspace.google.com)
CREATIVE
1
[CapCutVideo editing](https://capcut.com)
FINANCE & OPERATIONS
4
[Ential Marketing HubCRM and marketing automationCore](/marketing-hub)
[Revolut BusinessBanking and expenses](https://revolut.com/business)
[StripePayment processing](https://stripe.com)
[XeroAccounting and invoicing](https://xero.com)
SECURITY
1
[Proton PassPassword management](https://proton.me/pass)

## What We Ship

### ential-website

The marketing site you're looking at. React, Vite, and Tailwind in front of 180 API routes.
180 API routes
TypeScript
react
vite
tailwind

### marketing-hub

CRM and marketing automation platform built for our own client management workflow.
Internal CRM
TypeScript
next.js
prisma
automation

### proposal-engine

AI-powered proposal generator that creates custom client deliverables in minutes.
AI-powered
Python
ai
automation
pdf-generation

### claude-skills

Collection of 50+ Claude Code skills for development, design, copywriting, and SEO.
50+ skills
Markdown
claude
ai-tools
developer-experience

### automation-templates

Reusable Make.com and N8N workflow templates for common marketing automation patterns.
30+ templates
JSON
make
n8n
automation

### roi-calculator

Interactive ROI calculator that shows potential savings from marketing automation.
Client-facing
TypeScript
react
calculator
marketing
BUILT IN-HOUSE

## Our Own Products

Tools we built because nothing else did exactly what we needed.

### Marketing Hub

LIVE
Our own CRM and marketing automation platform. Manages client relationships, campaigns, and reporting in one place.
Client pipeline management
Campaign tracking
Automated reporting
Next.js
Prisma
PostgreSQL
Vercel

### Proposal Generator

LIVE
AI-powered system that creates bespoke client proposals from discovery call transcripts and brief templates.
Transcript analysis
Custom deliverable scoping
Brand-compliant PDFs
Python
Claude API
React
PDF generation

### ROI Calculator

LIVE
Interactive tool that models potential savings from automation, used in sales conversations and on the website.
Custom industry benchmarks
PDF export
Shareable links
React
TypeScript
Tailwind

### Skills Engine

BETA
Framework for creating, versioning, and chaining Claude Code skills across the team.
Skill dependency chains
Auto-validation
Team-wide sync
Markdown
Claude Code
Git
WORK WITH US

## Want These Systems Working for You?

We build the same AI and automation infrastructure in our clients' businesses. Start with an audit to see exactly where the wins are.
Start your audit

## Every Tool Earns Its Place

Questions about our stack, or want to know what tools would suit your business? Let's talk.
Get in touch

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Ential Pty Ltd (ABN 30 408 729 275) · hello@ential.com · https://www.ential.com