Text Styles — Ential Brand Guidelines
Typography
Text styles
Typography hierarchy with live previews and specs
Heading 1
The headline that stops the scroll
Font
'Funnel Display', sans-serif
Size
3rem / 4.5rem
Weight
600
Line-height
1.05
Spacing
-0.025em
Heading 2
Section titles that guide the eye
Font
'Funnel Display', sans-serif
Size
1.875rem / 2.25rem
Weight
600
Line-height
1.25
Spacing
-0.02em
Heading 3
Sub-sections that add depth
Font
'Funnel Display', sans-serif
Size
1.5rem / 1.875rem
Weight
600
Line-height
1.375
Spacing
-0.02em
Heading 4
Card titles and labels
Font
'Funnel Display', sans-serif
Size
1.125rem / 1.25rem
Weight
600
Line-height
1.375
Spacing
-0.015em
Body
Body text keeps things readable. Good line-height and letter-spacing make long paragraphs easy on the eyes — even at small sizes.
Font
'Inter', sans-serif
Size
1rem
Weight
400
Line-height
1.625
Spacing
-0.01em
Handwritten
We read every single one. Really.
Font
'Caveat', cursive
Size
1.5rem / 1.875rem
Weight
400
Line-height
1.5
Spacing
normal