Ential

Logos — Ential Brand Guidelines

Logos

Our mark

Six variants across horizontal, stacked, and icon formats

Horizontal
Ential logo — Full Colour (Light BG)
Full Colour (Light BG)
Amber bee + black text. Primary logo for light backgrounds.
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Ential logo — Full Colour (Dark BG)
Full Colour (Dark BG)
Amber bee + white text. Primary logo for dark backgrounds.
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Ential logo — Monochrome Black
Monochrome Black
All-black logo for light backgrounds or print.
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Ential logo — Monochrome White
Monochrome White
All-white logo for dark backgrounds or overlays.
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Stacked
Ential logo — Stacked (Dark BG)
Stacked (Dark BG)
Vertical layout with bee icon above text. For dark backgrounds.
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Icon mark
Ential logo — Bee Icon (Black)
Bee Icon (Black)
Standalone bee mark. Use when space is limited or as a favicon.
Download SVG
Usage

Do's & don'ts

Guidelines for correct logo usage

Do
Use approved backgrounds
Only place the logo on #000000 (dark) or #FFFFFF (light) backgrounds.
Maintain clear space
Keep a minimum clear space equal to the height of the "e" in "ential" on all sides.
Use minimum sizes
Digital: 120px wide minimum. Print: 25mm wide minimum.
Use provided files
Always use the official logo files — never recreate or retype the logo.
Don't
Don't stretch or distort
Never alter the logo proportions. Always scale uniformly.
Don't recolour
Never change the logo colours. Use only the provided dark and light variants.
Don't add effects
No drop shadows, gradients, outlines, glows, or 3D effects on the logo.
Don't rotate
The logo must always appear horizontally level.
Don't place on busy backgrounds
Avoid placing the logo on photographs, patterns, or low-contrast backgrounds.
Don't crop or obscure
The full logo must always be visible — never crop or partially hide it.