Colour Palette — Brand Guidelines

Palette

Palette & tones

WCAG AAA compliant — 7:1+ contrast ratios

Brand

Ember

#F74603

rgb(247, 70, 3)

PANTONE 1665 C

Molten orange — sole UI accent; primary CTA, links, focus rings

Signal

#DD0200

rgb(221, 2, 0)

PANTONE 186 C

Racing red — live / now / error indicators only

Cherry

#55100D

rgb(85, 16, 13)

PANTONE 1817 C

Black cherry — headline gradient end + ember hover state

Backgrounds

Ink

#000000

rgb(0, 0, 0)

PANTONE Black 6 C

Primary surface — pure black. The default page background.

Paper

#FFFFFF

rgb(255, 255, 255)

Inverted surface; primary text on ink

Neutrals

Stone

#D9D9D9

rgb(217, 217, 217)

PANTONE Cool Gray 1 C

Alabaster grey — secondary text on ink; soft sub-surface on paper